Image Color House to Showcase K-Beauty at 2026 Korea Beauty Festival

Image Color House (ICH), an affiliate of the Korean Beauty Stylist Vocational Skills Association, announced on the 10th that it will officially participate in the 2026 Korea Beauty Festival from July 14 to 19 at the Haike Ground in Seoul. This participation underscores a commitment to promoting K-Beauty excellence and competency to an international audience, enhancing its global footprint.

The festival, hosted and organized by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization, will see ICH running its own dedicated experiential booth. This strategic presence is aimed at engaging international visitors and industry stakeholders, showcasing K-Beauty's value beyond conventional tourism encounters.

During the festival, the Image Color House booth will target inbound foreign tourists and global tourism industry representatives with a “K-Beauty Image Experience” program. This initiative aims to provide tailored assessments including precise evaluations of body shape, face shape, and personal color through its personalized analysis, while also offering comprehensive styling services that span makeup, hair, fashion, and accessories.

Moreover, ICH plans to employ experienced professionals for consulting services, enhancing the visitor experience through expert insights. By prioritizing English-speaking staff and foreign visitor assistance systems at the booth, ICH aims to maximize accessibility and convenience for global consumers, reinforcing customer engagement.

An ICH representative stated, “Operating a booth at this national K-Beauty festival is a significant milestone. We intend to provide a differentiated ‘personal branding experience’ that allows foreign tourists to uncover their hidden charm, thus promoting the true value of K-Beauty content globally.” This reflects a shift towards deepening client relationships and shifting focus beyond one-off tourism to fostering lasting appreciation of the brand.

The K-Beauty experience booth will be operational daily from 10 AM to 7 PM during the festival, providing attendees with opportunities for in-depth personal engagement. Interested participants can obtain additional information regarding on-site participation and pre-reservation through official ICH contact points.