At Home Expands Global Reach with THOME's Entry into Lotte Duty Free

At Home, represented by CEO Yang Jeong-ho, announced on the 10th that its private aesthetic brand 'THOME' will officially enter the Lotte Duty Free online mall with key products, including its signature droplet ultrasonic device, 'The Glow Signature'. This expansion into prominent duty-free channels underscores the brand's strategy to enhance its global consumer engagement.

This new venture follows THOME's previous entries into Shinsegae and Shilla duty-free shops, reflecting a broader ambition to solidify its distribution across major domestic duty-free platforms. The duty-free channel, with its high interaction with international travelers and global consumers, offers significant growth opportunities, particularly in the K-beauty device sector.

THOME's initial foray into Shinsegae Duty Free has proven highly successful, as evidenced by an approximately 930% increase in monthly sales within just eight months of its entry. Additionally, since launching in Shilla Duty Free in April, THOME's products have consistently ranked as top sellers in both skincare and digital living categories, highlighting the growing interest among international customers for beauty devices.

The brand utilizes the duty-free channel as a testing ground for global market strategies, leveraging extensive consumer data and feedback to fine-tune its international distribution plans. Coupled with a recent achievement of ranking number one in real-time sales at Olive Young's U.S. online store as of May, THOME is proving its competitive edge in overseas markets.

'The Glow Signature', THOME's flagship product, is a patented droplet ultrasonic device utilizing dual-frequency technology at 3MHz and 10MHz, which penetrates the skin's stratum corneum to a depth of approximately 20 layers. This device is designed to assist in luminosity, elasticity, and moisture management, representing a blend of user-friendly features and affordability that continues to drive sales across various channels.

To celebrate its launch into Lotte Duty Free, THOME has planned several promotional activities. Customers who purchase 'The Glow Signature', 'The Glow Pro', or 'Two & Tea Up' will receive complimentary ampoules, with additional gifts for purchases exceeding $200 and $400, enhancing the customer engagement strategy and encouraging larger basket sizes.

A representative from THOME stated, 'The duty-free channel is a crucial market for understanding global consumer spending patterns and product preferences.' This experience and the accumulated data will further refine THOME's strategies in expanding its global business.