BLACKFORET Appoints Kim Won-hoon as Brand Model to Strengthen Market Presence

BLACKFORET, a hair care brand specializing in hair loss solutions under the global total beauty company Aekyung Industrial, announced on the 10th that it has selected actor and creator Kim Won-hoon as its domestic brand model. This strategic appointment aims to bolster the brand's competitive edge in a sensitive market segment where consumer trust is paramount.

The choice of Kim Won-hoon reflects the brand's understanding of consumer behavior, particularly in the hair loss and scalp care categories, where a cautious approach is often necessary. His approachable and authentic image is expected to generate significant relatability and reliability, which can effectively address the delicate issue of hair loss in a more inviting manner, ultimately fostering a stronger connection with potential customers.

Moreover, Kim's relatable persona and content creation skills are anticipated to lower psychological barriers for consumers, contributing to a more favorable perception of the brand. Known for his candid discussions on hair and scalp health, Kim Won-hoon is set to engage actively with audiences through various marketing campaigns, amplifying consumer interaction and brand loyalty.

BLACKFORET plans to leverage this model selection to initiate a comprehensive 360-degree Integrated Marketing Communications (IMC) campaign. This will include short-form content as well as product placements on Kim's YouTube channel, 'Short Box', alongside viral marketing on social media platforms such as Naver and Instagram, and outdoor advertising. Such a multi-channel strategy is designed to enhance brand visibility and reinforce its position as an expert in hair loss management.

A representative from BLACKFORET remarked, "Kim Won-hoon not only possesses a naturally friendly image but is also known for his keen interest in hair and scalp care, making this partnership even more meaningful. We aim to leverage this model selection to convey intuitive messages that resonate with consumers, thereby continually strengthening our brand competitiveness as an expert in hair loss and scalp care."

Notably, BLACKFORET's flagship product, the 'Root Power Scalp Cool & Deep Clean Shampoo', was recognized as the top hair loss shampoo by the 400,000-member community 'Daedamo (South Korea's Hair Loss Community)' from October 2025 to June 2026, validating the product's effectiveness and solidifying the brand's reputation as a specialist in scalp health and hair loss solutions.