Centellian24 Dominates PDRN Eye Cream Category During Amazon Prime Day

Dongkook Pharmaceutical, led by CEO Song Jun-ho, announced on the 26th that its derma-cosmetic brand Centellian24 secured the top spot in the PDRN eye cream category during the U.S. Amazon Prime Day. This noteworthy achievement not only signals impressive sales but also underscores Centellian24's expanding global competitiveness.

The Amazon Prime Day event, a major discount initiative for paid members that has been running annually since 2015, took place from the 23rd to the 26th of last month. Centellian24’s performance was particularly noteworthy as it surpassed results from last year’s Black Friday and Cyber Monday by over 20%, illustrating its strong market validation amidst fierce competition.

During the event, Centellian24’s PDRN lineup demonstrated significant sales success. Notably, the '360 Shot PDRN Lifting Eye Cream' ranked first in the U.S. Amazon eye treatment cream category, while 'Madeca Cream Time Reverse' secured the ninth position in the face moisturizer category. The 'Expert Madeca Cream Active Renew PDRN' also made it into the top 40, emphasizing the strong consumer preference for the brand’s products.

This year’s Prime Day yielded record sales growth exceeding 900% compared to last year, establishing a solid basis for continued sales momentum post-event as key products attained Best Seller Rank (BSR) within Amazon. Such a performance allows Centellian24 to strengthen its brand positioning against global premium brands in the key U.S. skincare market.

Moreover, global brand awareness continues to grow, propelled by expanded Amazon sales and increasing social media product reviews. The beauty device ‘Madeca Prime Max’ has received features in major beauty publications like Elle, and various Centellian24 products have gained accolades at international beauty awards, thereby enhancing the brand’s overall standing.

A representative from Centellian24 commented, “This achievement confirms the brand’s product efficacy and reliability among global consumers, positioning us as a leading K-derma brand in the North American market and beyond.” This sentiment reflects a long-term strategic roadmap aimed at leveraging recent gains to foster brand trust and recognition globally.

Ultimately, Centellian24’s performance during Amazon Prime Day signals a shift towards increased customer engagement and loyalty as it continues to enhance its competitive advantage in the cosmetics sector, indicating broader trends in the beauty industry towards premiumization and innovation in product offerings.