EXOSOMORE's Selinova Surpasses 10 Billion Won in Sales, CJ OnStyle Celebrates with Special Event

EXOSOMORE, the high-end exosome cosmetic brand under Ihee & Co., announced on the 18th that it will conduct a special one-day event on CJ OnStyle's "The World of Jo Yun-joo" to celebrate surpassing 10 billion won in cumulative sales. This promotional effort commemorates the remarkable achievement of Selinova, which has achieved consecutive sell-outs across ten sales events, and is positioned as a customer appreciation project featuring the brand's leading product lineup.

The event will consist of two live television broadcasts and mobile live commerce sessions, aimed at maximizing customer engagement during key shopping hours. Innovative scheduling includes a morning session from 10:20 AM to 11:30 AM and an evening session from 8:30 PM to 9:35 PM, with an immediate mobile commerce follow-up from 11:30 AM to 12:30 PM. This multifaceted approach not only broadens consumer touchpoints but also strategically leverages the brand's growth momentum.

In alignment with the event's purpose, notable discounts will be offered, such as the Selinova Intervention Duo (four boxes) which includes additional products like Selinova Cream (45g) and the EXOSOMORE The Next Cell Boosting Laha Toning Cleanser (150ml). By providing exceptional value, this initiative serves to reinforce customer loyalty and repeat purchases, indicating successful portfolio engagement strategies.

Selinova, a core growth driver for EXOSOMORE, features the patented whitening ingredient Synovea® HR, with a concentration of 5,000ppm hexylresorcinol. Following its CJ OnStyle debut in March, the brand quickly generated remarkable sales of approximately 800 million won during its first broadcast and has consistently sold out ever since, achieving a cumulative sales total of 10 billion won—87 billion won from CJ and 13 billion won from direct sales. This substantial performance includes over 740,000 units sold and 150,000 concurrent viewers during broadcasts, positioning Selinova as a key hit product for the first half of the year.

The 'EXOSOMORE 10 Billion Special HOT DEAL' stands as the largest customer appreciation promotion since the brand's launch, showcasing not only the Selinova Intervention Duo but also other major product lines, such as The Next Cell Program and Skin Signal Plum BB, through discounted offerings up to 88% off and exclusive promotional gifts. Such strategies attract customer participation and drive sales, ensuring the brand's continued market relevance.

Selinova has effectively expanded its product line, beginning with the Spot Brightening Ampoule and incorporating additional offerings like the Skin Signal Plum BB and the Toning Cleanser, all contributing to a cohesive brand identity. Notably, the recent launch of the Skin Signal Plum BB in June resulted in immediate sell-out and over 1,000 reviews, reinforcing the brand's power and consumer appeal.

The brand's growth closely aligns with Ihee & Co.'s corporate expansion, which reported approximately 350% year-on-year revenue growth in the first half of the year, leveraging CJ OnStyle's success to broaden its brand portfolio. Looking ahead, the company plans to deepen its digital commerce strategies and venture into international markets, targeting an aggressive goal of 20 billion won in revenue for the latter half of the year. CEO Oh Seong-rae highlighted Selinova's evolution from a single hit product into a comprehensive skincare solution addressing customer needs while emphasizing the ongoing investment in R&D to sustain technological differentiation and competitive standing in the global K-beauty arena.

As the EXOSOMORE brand continues to expand beyond the domestic market into a global premium category for exosome cosmetics, it illustrates a clear commitment to establishing itself as a leader within the industry.