Welcos Products Recognized as 'Outstanding Products' at Seoul Awards 2026

Welcos (CEO Kim Young-don) has announced that its products, the Huridia 'Blueberry Hydrating Airfit Sunscreen' and 'Blueberry Hydrating Honey Lip Balm', along with the Fruit Land 'Skin-Drinking Strawberry Milk Body Lotion', have been selected as 'Outstanding Products' at the Seoul Awards 2026 by the Seoul Business Agency (SBA).

The Seoul Awards is a certification system that recognizes products for their overall excellence based on quality, technology, design, marketability, and global competitiveness. With this recognition, Welcos’ three products are authorized to use the Seoul Awards certification mark, which will facilitate their expanded distribution channels and provide diverse global marketing support.

The selected Huridia 'Blueberry Hydrating Airfit Sunscreen' contains moisturizing ingredients derived from blueberries, offering both UV protection and skin hydration. Its lightweight and refreshing texture allows for comfortable application without leaving a white cast.

Alongside it, the Huridia 'Blueberry Hydrating Honey Lip Balm' features rich moisturizing properties to care for dry lips. It is designed to provide a natural shine without stickiness, making it an ideal everyday lip care item suitable for all seasons.

Another recognized product, the Fruit Land 'Skin-Drinking Strawberry Milk Body Lotion,' has been a beloved body care product for an extended period, known for its moist hydration and smooth texture. It boasts a sweet scent reminiscent of milk and strawberries, combined with a sensory concept and excellent moisturizing capabilities, consistently gaining consumer approval as a day-to-day lotion.

According to Welcos, the recognition as an Outstanding Product at the Seoul Awards is significant as it officially acknowledges the quality and competitiveness of their products. The company aims to focus on developing innovative products that can enhance the competitiveness of K-beauty in the global market.

With this recognition, the company plans to solidify the standing of their flagship products, which have been loved by consumers in over 80 countries globally. They intend to execute multifaceted marketing strategies encompassing both online and offline channels, expanding consumer touchpoints, and disseminating the unique product experiences and beauty expertise the brand offers in both domestic and international markets.