AHC to Host Interactive Booth at Waterbomb Seoul 2026

Professional aesthetic brand AHC will operate an interactive brand booth titled 'BLACK SUN CORE GYM' at the Waterbomb Seoul 2026 event, taking place from July 24 to 26 at KINTEX. The initiative was announced on the 20th.

This booth will feature AHC's expertise in sun care, highlighted by its key products from the Masters Sun line, including the 'Air Rich Sunscreen Stick' and 'Icy Jelly Sunscreen Stick'. Designed around the concept of 'my personal sun core training center to confidently face the sun,' the booth will offer programs for visitors to experience sun care routines that support outdoor activities under intense sunlight.

Visitors can participate in the training by following AHC's official social media accounts to obtain a training ticket and engage in various missions. Participants can earn stamps for each completed experience, with those completing all training missions receiving AHC Masters Sun products and gifts.

In the 'Frost-Free Zone', attendees can interactively experience the 12-level proof function of the Air Rich Sunscreen Stick in a game format, demonstrating its adhesion and durability against sweat and water. The subsequent ‘Icy Jelly Zone’ will allow guests to directly experience the -6℃ cooling sensation through an ice bucket program.

Additionally, a 'UV Camera Zone' will be set up within the booth, providing visual verification of the UV blocking properties of the Masters Sun products, enhancing awareness of the necessity and effectiveness of sun protection.

AHC will also conduct a 'Time Attack Road Sampling Event', encouraging participants to find AHC promoters throughout the venue and complete specific missions. Participants will receive a 10ml tube of 'Masters Aqua Rich Sunscreen' for immediate use at the event.

An AHC representative stated, 'The 'BLACK SUN CORE GYM' booth is designed for consumers to directly experience the differentiated sun care offerings of AHC Masters Sun products while enjoying outdoor activities even in strong UV rays and heat.' The company plans to continue expanding experiential brand activities that facilitate direct communication with consumers.

In addition, AHC has launched the Masters Sun campaign this summer in collaboration with brand ambassador Taemin, who will contribute to the excitement of the Waterbomb Seoul 2026 artist lineup.