TIRTIR Participates in BTS THE CITY ARIRANG - NEW YORK as Official K-Beauty Brand

Global makeup brand TIRTIR is participating as an official K-beauty brand in 'BTS THE CITY ARIRANG - NEW YORK', taking place in New York from July 24 to August 3. This follows their earlier involvement in 'BTS THE CITY ARIRANG BUSAN'.

To mark this collaboration, TIRTIR is launching a limited edition set called 'BTS THE CITY NEW YORK Perfect Setting Duo'. This set is designed to create a long-lasting base makeup that withstands the energy of the performance. It includes the bestseller 'Mask Fit Makeup Fixer' along with the 'Reflect Glow Prep Primer', which enhances hydration and provides a natural glow, and a specially designed 'BTS THE CITY ARIRANG Pouch'.

The 'BTS THE CITY ARIRANG Pouch' creatively reinterprets the traditional Korean bokjumeoni, adding to its collectible value. Customers who purchase two or more of the set will receive a limited-edition fan as a special gift.

During the event, TIRTIR will operate the 'TIRTIR CONCERT-PROOF BAR' at the Korean Cultural Center in New York. This experiential space is designed to help maintain high-quality makeup despite the performance's intensity. In addition to the set, visitors will be able to try out sun care and lip products, as well as preview a new cushion product scheduled for release.

The set will be available for pre-purchase from July 27 to 31 through Weverse Shop, with pre-purchase customers able to pick up their sets at the 'TIRTIR CONCERT-PROOF BAR' from August 1 to 3. On-site QR purchases through Weverse Shop will also be available.

A representative from TIRTIR expressed, 'We are honored to be part of BTS's 'The City' project in New York, following Busan. We hope this provides an opportunity for visitors to experience TIRTIR's makeup products and connect more closely with the brand.'

TIRTIR continues to expand its presence in major global markets through various projects and collaborations, reinforcing its position as a leading global makeup brand representing K-beauty.