CJ Olive Young Celebrates Three Years of Luxe Edit with Promotions

CJ Olive Young has announced a series of promotions to celebrate the third anniversary of its premium beauty section, Luxe Edit, which will run through the end of the month. These promotions aim to enhance customer access to premium beauty products while enriching the overall shopping experience.

The company is expanding previously online-focused events into physical stores, thus broadening customer engagement. Simultaneously, prominent brand pop-ups will be conducted at three major locations in Seoul. These pop-ups will offer customers experiences such as makeup trials and scalp diagnoses, highlighting the features of various brands alongside new products and bestsellers to strengthen brand engagement. Specific locations include a Hera pop-up at Central Myeongdong, a Kérastase pop-up at Hongdae Town, and a Yeonjak pop-up at Central Gangnam.

Various shopping benefits will also be available through collaborations with leading brands in different categories. During the promotional period, the company will feature ‘Category Days’ focused on color cosmetics from July 20 to 24, hair care from July 25 to 27, and skincare from July 28 to 31. Exclusive planned products and special offers will only be available at Olive Young.

In the color cosmetics category, brands such as Hera, MAC, Clinique, and Estée Lauder will participate. For instance, MAC will offer a miniature cosmetic with the purchase of its Lustre Lipstick, while Hera will provide beauty tools ideal for use with its makeup products. In hair care, Kérastase and L'Oréal Professionnel will offer additional travel-size products. Skincare will feature brands like Lancôme, Kiehl’s, Belif, and Primera with special offerings from Lancôme and Primera.

Throughout the promotion, Olive Young Live will sequentially broadcast events featuring brands like Lancôme (on July 20), Clinique (on July 23), and Kérastase (on July 24), showcasing their representative products and application methods along with available benefits.

To make premium beauty more accessible at reasonable prices, various discount opportunities will also be provided. Since the launch of Luxe Edit in 2023, Olive Young has been continuously expanding its product curation and sales channels to allow customers more extensive exposure to premium beauty products.

Olive Young has established Luxe Edit zones in major stores outside the metropolitan area, where access to premium brands is limited, including locations in Gangneung and Jeonju. Recently, a curation display for lip and base products was introduced at Beauty Mansion Seongsu, allowing customers a more organized shopping experience across luxury brands.

A representative from Olive Young stated, “We are continuously expanding our Luxe Edit brand lineup and product curation to make it easier for customers to enjoy premium beauty in their daily lives. We plan to offer a variety of planned products and promotions that encompass both online and offline channels, making it simpler for customers to indulge in premium beauty tailored to their preferences.”