Korean Cosmetics Association Hosts K-Cosmetics CEO Forum

The Korean Cosmetics Association, led by President Seo Kyung-bae, will hold a 'Jump-Up K-Cosmetics CEO Forum' on July 24 at 10 AM at the Park One Tower in Yeouido, Seoul. This event is designed to strengthen the competitiveness of the cosmetics industry and encourage cooperation among domestic brand and manufacturer CEOs.

As the global cosmetics market undergoes rapid changes, this gathering will provide a platform for CEOs to exchange ideas and seek sustainable growth strategies.

Key components of the forum include insights on influencer marketing strategies that reflect the latest trends, as well as discussions on advertising compliance challenges faced by companies. The first session will feature a presentation by Leferi, a specialist in influencer marketing and commerce, focusing on effective marketing solutions to enhance brand awareness and drive actual sales growth across changing social media landscapes.

The second session will be led by Park Soo-nam, Senior Vice Chair of the Korean Cosmetics Association, who will discuss common advertising violations and the association's advisory services. This segment aims to provide a clearer understanding of legal requirements in advertising while helping companies navigate safe and effective marketing practices.

Following the presentations, an open discussion will allow attending CEOs to freely exchange opinions and address inquiries. The event will conclude with a networking lunch for participants to foster relationships across the industry.

Lee Yeon-jae, Vice Chair of the Korean Cosmetics Association, emphasized the importance of this forum for industry leaders to discuss innovative solutions in the market. He urged interested parties to engage actively, particularly regarding influencer marketing strategies and compliance risk management.

The forum is exclusively for cosmetics brands and manufacturers, with limited seating available on a first-come, first-served basis. Further details and registration can be found on the Korean Cosmetics Association's website.