ONE THING Launches 'Recovery House' Experience Event in Bukchon

The skincare brand ONE THING is set to operate a private branding experience event, titled 'ONE THING Recovery House', from July 22 to 25 at the Ujuyeon Oriental Medicine Clinic in Bukchon, Seoul. This initiative aims to provide a hands-on experience of its key product lines, which focus on essential skincare solutions.

ONE THING is recognized for its minimalist skincare approach, encapsulating only the core ingredients necessary to address diverse skin concerns. Under the slogan 'Leave Only ONETHING', the brand proposes optimized solutions tailored to specific skincare issues.

The Recovery House event is conceptualized around 'Skin Burnout Recovery', highlighting the brand's flagship products, including the Centella Asiatica Extract Toner and the newly launched Centella Soothing Mist. Participants will get to experience not just the products, but also various wellness activities aimed at addressing skin irritation and providing relaxation.

On the first day, July 22, the event will host three wellness sessions targeted at domestic and Japanese influencers as well as American TikTok creators. Activities include a main photo zone, saju color reading sessions by the clinic's director, a tea ceremony with Centella tea, singing bowl meditation therapy, lymphatic massage, and more, allowing participants to immerse themselves in the brand's philosophy.

From July 23 to 25, a reservation-based Influencer Day will allow additional participants to explore the brand space and its products more freely. The event will feature interactive zones where attendees can trial key ONE THING products, along with informative materials about product features and purchase QR codes, facilitating post-event sales.

Additionally, attendees will receive a 'Burnout Recovery Kit,' including the Centella Asiatica Extract Toner, Centella Soothing Mist, Centella Serum, modeling packs, and multi-big pads, enriching their brand experience with complementary items.

A representative from ONE THING stated, 'The ONE THING Recovery House is designed to provide an opportunity for self-care amidst busy routines. With our key products and new offerings, we aim to expand connections with both domestic and global consumers, enhancing our recognition as a K-beauty skincare brand through ongoing global marketing efforts.'