LG Household & Health Care Initiates New Beauty Creator Program

LG Household & Health Care recently held the launch ceremony for its 'Natural Beauty Creator' program, also known as 'Naebok,' on the 16th at the President Hotel in Jung-gu, Seoul. This initiative aims to cultivate beauty creators who advocate for healthy beauty and eco-friendly lifestyles.

Naebok is LG Household & Health Care's flagship ESG (Environmental, Social, and Governance) program designed to promote the value of K-beauty and nurture the next generation of beauty creators who can spread positive influences. The program offers training and practical experience to women with career backgrounds and youth preparing to enter the workforce, allowing them to redesign their digital careers.

The 8th session of Naebok saw an impressive turnout, with 280 applicants competing for 36 spots, resulting in a competitive ratio of approximately 8 to 1. Participants will engage in beauty creator training and various activity missions from the launch event through December.

Prominent mentors include 'Sang-eun Unni,' a trendsetter in beauty and makeup, and 'Yeondookong,' a lifestyle creator who will share insights on makeup techniques and content planning. Additional mentors include 'Hanabono,' a creator specializing in oily and troubled skin, 'Seogi Channel,' who has diverse career experience, and 'Chaehee,' known for idol cover makeup.

Environmental broadcaster 'Julian Quintart' and experts in environmental law and content creation will also participate, providing instruction on copyright, business practices, shooting and editing, and AI utilization. The AI training is designed to go beyond basic planning to develop actual video production skills using image and video generation models.

Starting this year, a new 'Commerce' subject has been introduced to provide participants with experience in generating actual revenue based on their content. This is intended to help link beauty creator activities to economic value.

All training courses are offered free of charge, with LG Household & Health Care providing support for various brand products and activity costs. Outstanding participants will be selected through regular and special missions, receiving rewards, with the top achievers given opportunities to appear on the SNS channels of main mentor 'Sang-eun Unni.'

One of the selected participants, Jeong Chan-bi, expressed, “I felt lost about what to prepare during my break from work, and I hope to learn content systematically and redesign my career through this program.”

Since 2018, LG Household & Health Care has operated Naebok in partnership with the Korea Environmental Foundation, successfully helping over 150 graduates enter the workforce.