Chromaex Showcases DASHU and FROMCELLA at Cosmoprof North America 2026

Chromaex Corp. participated in the Cosmoprof North America 2026 trade show held in Las Vegas from July 13 to 15, showcasing its total grooming brand, DASHU, and skincare brand, FROMCELLA, as part of its global market penetration strategy.

Celebrating its 23rd edition, Cosmoprof North America is a premier B2B beauty trade fair that gathers beauty brands, distributors, and buyers from around the world to explore the latest beauty trends and innovative products.

During the event, Chromaex operated booths for DASHU and FROMCELLA, engaging in business consultations with global buyers. DASHU featured its hair styling and men's grooming product lines, while FROMCELLA presented its differentiated skincare offerings, highlighting brand competitiveness to various distribution stakeholders in the North American and broader global markets.

Chromaex is focused on discovering new global distribution partners and expanding overseas sales channels through this exhibition. The company plans to strengthen its brand strategy tailored to the characteristics of different national markets as it continues to expand its international operations.

A representative from Chromaex stated that “Cosmoprof North America is an important opportunity to communicate directly with global buyers and promote brand competitiveness. We aim to enhance collaboration opportunities with various overseas partners centered around DASHU and FROMCELLA and to further solidify our brand presence in global markets, particularly in North America.”