SKIN1004 Accelerates Strategy in Southeast Asia's TikTok Shop

SKIN1004, a skincare brand developed by Craver Corporation, is strengthening its position as a K-skincare brand in major Southeast Asian markets by focusing on TikTok Shop for online and offline marketing initiatives.

In the Philippines, SKIN1004 participated in the 'TikTok Shop Philippines Seoul Glow K-Beauty Festival' held on the 10th. This offline event was designed to showcase the brand's concept and highlight its key products to local creators, allowing them to experience the offerings firsthand. The brand distributed seeding kits featuring popular products such as the 'Hyaluronic-Cica Waterfit Sunscreen' and 'Tone Brightening Capsule Ampoule' and plans to enhance its online marketing to increase brand awareness and drive purchase conversions through TikTok Shop.

Last month, the brand took part in the 'TikTok Shop Beauty Fest 2026' held in Malaysia, where it focused on its new hero product, the 'Pore-Mazing Velvet Finish Sunscreen.' By operating an offline experience booth and a sampling truck that embodied the brand's philosophy, SKIN1004 expanded consumer touchpoints while concurrently maximizing brand exposure through short-form content and live streaming.

Significant results were achieved, with sunscreen sales on TikTok Shop experiencing a considerable increase compared to the previous month.

In Indonesia, SKIN1004 continues to garner meaningful achievements, having received the ‘Best K-Beauty Brand’ award at the 'For You Beauty Awards,' hosted by TikTok last month. The event in Jakarta saw attendance from major global cosmetic brands, and this award was based on SKIN1004's sales performance on TikTok Shop, further reaffirming its status as a representative K-beauty brand in Indonesia.

Inseung Kwak, CBO of Craver and Head of the SKIN1004 brand, stated, “Southeast Asia has a high level of interest in K-beauty, with substantial brand influx through platforms like TikTok. We will continue to enhance our competitiveness as a K-skincare brand by expanding collaborations with major local platforms and refining our online and offline marketing strategies.”