Amorepacific Launches Second Phase of MEET YOUR BEAUTY ACADEMY

Amorepacific recently held the launch ceremony for the second phase of its social contribution campaign, MEET YOUR BEAUTY ACADEMY, at the company's headquarters on the 15th. The selected 25 participants shared their plans for the upcoming three months and took their first steps as beauty and wellness creators.

MEET YOUR BEAUTY ACADEMY aims to nurture beauty and wellness creators who pursue both self-identity and social value based on the concept of 'own beauty.' The number of applications for the second phase more than doubled compared to the first phase, indicating a strong interest in the campaign. With this broad consensus on the campaign message, participants are expected to produce high-quality content that combines their experiences and content capabilities.

The launch ceremony featured Positive Beauty training and wellness education, as well as lectures from mentor creators and a mentoring session with exceptional graduates from the first phase. Mentor creator Minsco provided participants with direction as creators, while the first phase graduates shared their insights on channel setup, content planning, and executing mission-based content.

The second phase will extend into wellness-focused content from a holistic beauty perspective, moving beyond mere external standards to encompass overall health and beauty throughout life. The curriculum will include a tour of the Amorepacific Museum, a tea experience at Osulloc, and programs in mindfulness and color therapy that promote a balanced sense of beauty in body and mind. Additionally, the program will continue to include branding training and hands-on activities with Amorepacific’s brand, which received high satisfaction ratings in the first phase.

An Amorepacific representative stated, "We have elevated the program by incorporating a holistic beauty perspective. We hope participants will grow as creators who spread healthy influence based on their own beauty."