Wireit Donates 1,000 Products to Vulnerable Communities Amid Summer Heat

Wireit Co., Ltd. (Dr.FORHAIR) has announced a donation of 1,000 products in collaboration with its brand ambassadors, actor Park Bo-gum and singer Sean, to assist single-parent families and youth preparing for independence suffering from the recent summer heat. This initiative is aimed at supporting vulnerable groups who are particularly at risk of heat-related health issues.

The donation event was organized to help single-parent families and young individuals face the intense heat of the summer, which poses significant health risks. To enhance community engagement, Wireit partnered with Sean's YouTube channel, which boasts 500,000 subscribers, to promote the initiative.

Additionally, both Park Bo-gum and Sean participated actively in a fundraising run featured on Sean's channel. Following the broadcast on the 10th, Wireit delivered 500 units each of its ‘Aero Cooling Shampoo,’ designed to lower scalp heat instantly, and ‘Polysene Thickening Shampoo,’ which aids in healthy scalp care, to Holt Child Welfare Association and the social enterprise YANA.

These products were selected to provide practical benefits, enhancing the daily lives of single-parent families and youth preparing for independence during the scorching summer. Furthermore, a donation comment event carried out through the YouTube video has seen over 1,900 warm comments, showing viewer engagement in this charitable relay.

As a result of this support, Wireit added an additional 500 units of the ‘Aero Cooling Spray,’ ensuring a total of 1,000 products were sent to both organizations.

A representative from Wireit stated that the company is dedicated to delivering joy and surprise through its various brands. They expressed appreciation for the opportunity to gift Dr.FORHAIR products to those in need, emphasizing their commitment to returning the brand’s technological prowess as a social value. The company hopes that the recipients of the donations will find relief from the summer heat through the use of Dr.FORHAIR products.

Notably, the ‘Aero Cooling Shampoo’ is a gentle formulation free from artificial dyes, and the ‘Aero Cooling Spray’ is designed to reduce scalp temperature by approximately 15 degrees upon application while also helping to decrease oiliness. The ‘Polysene Thickening Shampoo,’ one of Dr.FORHAIR's flagship products, functions to alleviate hair loss symptoms, strengthen the scalp, and improve overall volume. All three products are available through Dr.FORHAIR's official online mall and key on- and offline retailers, including Olive Young.