ANUA Surpasses 100 Awards at Japan’s Best Cosmetic Awards

Global brand builder The Founders, represented by Lee Sun-hyung and Lee Chang-ju, operates the global beauty brand ANUA, which has achieved over 100 awards at Japan's Best Cosmetic Awards, validating its popularity within the local beauty market.

This achievement encompasses the cumulative awards received by ANUA from major Japanese beauty media and distribution platforms from November 2023 to June 2026. Notably, ANUA expanded its foothold in the local market by adding 37 awards in the first half of this year alone.

The top-winning product is the 'PDRN Hyaluronic Acid Capsule 100 Serum,' which dominated several major Japanese beauty awards, securing first place and achieving 19 awards. Additionally, the 'PDRN Hyaluronic Acid Capsule 100 Serum Mask' and 'Azelaic Acid 15 Intensive Calming Serum' each received 10 awards, while the 'Vita 10 Pore Strix Whitening Toning Serum' garnered 9 awards, highlighting the effectiveness across ANUA's skincare lineup.

Moreover, the global cumulative sales volume of ANUA's top four awarded products exceeded 30.27 million units in the first half of this year. This indicates that the brand is demonstrating steady sales performance across various products without relying solely on a single hit product.

An ANUA representative stated that the key driver behind achieving over 100 awards in the competitive Japanese market lies in ANUA’s unique product efficacy and trend analysis. They emphasized the brand's commitment to continually delivering high-quality products that effectively address global consumers' skincare concerns.

Additionally, recent data reveals that ANUA experienced a 207% increase in revenue during this month's Amazon Prime Day in Japan, capturing all top three spots in the serum category, further showcasing its robust growth in the local market.