Modamoda Launches One-Step Easy Cover Bubble Shampoo

Modamoda has launched its new product, the 'One-Step Easy Cover Bubble Shampoo', which allows for simultaneous grey hair coverage and volume care.

This innovative product features a polyphenol bubble formulation, a first for Modamoda, designed to manage grey hair easily during the shampooing process. The high-density bubble foam envelops the hair, allowing for focused care on areas of concern such as the front hairline, parting, and crown.

The product incorporates AIR BUBBLE COATING™ technology, stemming from ten years of research and development at Modamoda's lab, alongside polyphenol coating technology recognized in SCI-level academic papers and their proprietary BLACK CHANGE™ Complex. The formulation is reported to maintain color for up to 90 days based on brown shades, potentially extending the interval between dyeing treatments.

With a mousse-like application that minimizes dripping, users can selectively apply the product to desired areas, enhancing usability. This formulation is designed to aid in achieving volume at the crown and roots in one application while addressing hair tinting and styling needs.

The product contains several key ingredients, including the patented SCALP-CLERA™ that alleviates scalp irritation, panthenol, ceramide NP, and caffeine. It also features a 4-FREE formula, ensuring it is free from PPD, coloring agents, silicones, and sulfates, and has completed sensitivity testing to enhance safety.

CEO Bae Hyung-jin stated, “We have strengthened usability to reduce the discomfort associated with recurrent dyeing and allow for easy, targeted management of specific areas. We aim to provide a new hair care experience that satisfies both grey hair coverage and volume enhancement.”