PAW PAW LABO Launches Ocean World Pop-up from July 24 to 29

Holistic wellness brand PAW PAW LABO will operate a pop-up booth in front of the Wave Pool at Ocean World from July 24 to 29, catering to visitors during the peak summer vacation season.

This pop-up aims to allow Ocean World visitors to directly experience PAW PAW LABO's flagship products and explore the wellness lifestyle the brand promotes.

During the event, the brand booth will feature a shower booth for guests to freely test PAW PAW LABO's representative products. Additionally, a lucky draw event will be open to all visitors, with waterproof bags being awarded for purchases made on-site.

One of the products available at the pop-up, the 'PAW All-in-One Shampoo', is designed to care for both hair and body, suitable for all family members from children to adults. It has been developed with a vegan-certified, low-irritant clean formula and plant-derived surfactants, passing safety tests for infants and children as well as skin irritation tests. The product's 24-hour lasting perfume-grade mango coconut scent provides an exotic atmosphere reminiscent of a resort, aiding in scalp odor improvement, moisture barrier enhancement, and skin texture refinement. It will be available in two convenient sizes: a 250ml for easy portability and a 450ml pump suitable for family use.

Since its launch, PAW PAW LABO has rapidly grown, recording approximately 60,000 units sold within just five months. The brand has garnered significant recognition among 30-40 year-old parenting mothers, driven by a high repurchase rate.

The Ocean World pop-up has been organized to expand consumer touchpoints during the summer vacation period, providing an opportunity for direct brand experience. PAW PAW LABO plans to continue broadening consumer engagement through various online and offline channels, consistently showcasing the holistic wellness lifestyle the brand advocates.