2026 Osong Cosmetic Beauty Expo to Take Place from October 22 to 24

The '2026 Osong Cosmetic Beauty Expo,' hosted by Chungcheongbuk-do and Cheongju City, with the support of the Osong Bio Promotion Foundation, will be held from October 22 to 24 at Cheongju OSCO. This year's Expo is themed 'K-Beauty Osong, Growing Together with the World' and will integrate B2B and B2C experiences through corporate exhibitions, export consultations, conferences, and beauty experiences.

A significant feature of this year's Expo is the introduction of a startup growth program aimed at early-stage companies in the cosmetics and beauty sector, specifically those established within the last seven years. Twenty companies will be recruited and assessed based on their business viability, market potential, growth potential, and technology. Ten companies will be selected to present their business models during the Expo, engaging in Q&A sessions and mentoring with investors and industry experts to validate their growth potential.

As the event approaches, with just 90 days to go, participation has reached 226 companies with 309 booths, achieving 94% of the target, representing a 20% increase in the number of companies and a 15% increase in booth numbers compared to the previous year. Joint pavilions have been expanded in collaboration with various institutions and universities, including the Korea Chemical Convergence Test Institute and Cheongju University, which aim to attract diverse company participation.

This year, 35 official sponsors have been confirmed, enhancing promotion through website and social media advertising, as well as event giveaways designed to increase corporate visibility and visitor engagement. The layout of the exhibition space has also been redesigned to prioritize companies, transitioning from a visitor-focused display to a central export consultation area, effectively linking exhibitions, consultations, and seminars.

Participants will have opportunities for direct meetings with buyers, helping them generate new business opportunities through seminars that will provide market insights. The Expo aims for 1,200 consultation meetings and 260 billion won in transaction volume. A total of 200 invited buyers, including 170 international and 30 domestic, will participate, alongside an additional 300 on-site buyers.

In collaboration with eight global institutions, including KOTRA and the Korean Exhibition Industry Association, the Expo aims to ensure the quality of buyers, focusing on effective matches that are likely to lead to contract agreements rather than merely increasing numbers.

Additionally, visitors can experience K-Beauty in Cheongju city at the C-Square Travel Lounge, where a preview zone will operate from August to October featuring high-quality cosmetics from sponsors along with beauty experience programs and on-site purchasing capabilities via QR codes. This initiative aims to draw citizens and tourists toward the Expo venue.

Advance registration is encouraged through the official website (osongbeautyexpo.kr) and Instagram (@osong_beauty) to stay updated on event news and participate in giveaways throughout August and September.

Kim Wang-il, head of the Advanced Bio Division in Chungcheongbuk-do, emphasized the initiative's goal of expanding functional support as a growth platform for companies to explore investment and distribution opportunities, ensuring that early-stage companies can effectively meet investors and distributors at the Expo.