Image Color House to Participate in 2026 Korea Beauty Festival

Image Color House, a professional brand specializing in personal image consulting and affiliated with the Korea Beauty Stylist Association, will participate in the 2026 Korea Beauty Festival. This event is scheduled from July 14 to 19, 2026, at the HiKr Ground in Seoul, where it will offer personal color consulting to global tourists, showcasing the expertise of K-beauty image consulting.

Organized by the Korea Tourism Organization, the festival aims to provide both domestic and international visitors with direct experiences of Korea's diverse beauty culture. The festival features various programs including makeup, hair, skin care, personal color, and wellness.

During the event, Image Color House attracted an average of over 100 visitors per day to its booth. Tourists from various regions, including the US, Europe, Central and South America, and Asia, participated in consultations to assess colors that suit their skin tones and personal images, experiencing Korean-style image consulting firsthand.

The consultations involved a comprehensive analysis of individual color characteristics such as skin tone, eye color, and hair color, leading to tailored color suggestions. This customized consulting extends to makeup, hair, and fashion styling. Participants reported high satisfaction as they observed differences in facial images due to color changes.

Foreign media also expressed significant interest in the event. Journalists observed the personal color diagnosis process and showed particular interest in the Korean image consulting system that analyzes individual characteristics and connects them with makeup, hair, and fashion. The participation of tourists from diverse nationalities drew attention to K-beauty's new content.

A representative from the Mexican Embassy in Korea visited the Image Color House booth to observe the personal color diagnosis process and experience the program. The customized consulting system, which considers cultural diversity and varying skin tones, piqued interest in the potential of K-beauty services and image consulting.

According to a representative from Image Color House, the continuous participation of domestic and international visitors throughout the event, along with the visits from foreign reporters and the embassy representative, confirmed the growing international interest in Korean-style personal color consulting. The company aims to further promote the value of K-beauty through specialized image consulting that integrates makeup, hair, and fashion.

Image Color House, as an organization under the Korea Beauty Stylist Association, offers image consulting that includes personal color analysis, face type, body type diagnosis, and professional training, striving to nurture talent in K-beauty and expand global content.