BeginS by JUNGSAEMMOOL Strengthens K-Beauty Presence with Successful Fan Meetup

BeginS by JUNGSAEMMOOL, a high-efficacy skincare brand targeting the 2030 demographic under the philosophy of makeup artist JUNGSAEMMOOL, successfully concluded a fan meetup event on the 29th of last month at its flagship store, JUNGSAEMMOOL 101 in Seongsu-dong, Seoul. The event featured TWS, the brand's exclusive models.

This meetup was part of the 'BLEMISH STRIKE' campaign, organized under the slogan 'Gentle but Powerful.' Seventy fans, selected through a competitive ARS event held in June, were invited to this special offline gathering.

Prior to the main fan meetup, a variety of experiential mission events were hosted at JUNGSAEMMOOL 101. Visitors engaged in four different missions, including searching for traces of TWS, a brand quiz, a mini bowling game called 'Blemish Strike', and a product experience zone. Participants had the chance to win various rewards through a 100% winning lucky draw, including private makeup consulting vouchers.

The main event featured direct participation from TWS members (Shin Yu, Do Hoon, Young Jae, Han Jin, Ji Hoon, and Kyung Min), who personally presented skincare products, lip oils, cookies, and flowers to fans, enhancing the brand's connection with its audience.

BeginS by JUNGSAEMMOOL continues to gain traction in the market, notably due to the popularity of its core product, the 'Pink Guava Glutathione Trace Serum,' which contains 99% liposome glutathione and 10% niacinamide. This product has contributed to a growth rate exceeding 190% compared to the previous year. Moreover, the brand has recently expanded its presence in the market, entering Thailand's leading beauty retailer, EVEANDBOY, and Watsons locations in Qatar, as well as pursuing opportunities in Japan, China, and other Asian and global markets.

A representative from BeginS by JUNGSAEMMOOL stated that collaborating with TWS to create unforgettable memories for visitors and convey the unique brand value was a meaningful experience. They aim to continue diverse activities that enhance intimacy with the 2030 target audience and global consumers based on their domestic and international successes.

To maintain the excitement from the fan meetup, BeginS by JUNGSAEMMOOL will launch an exclusive TWS photo card giveaway promotion at Olive Young locations nationwide and on its official online mall starting August 1. The brand plans to significantly broaden its connections with consumers through this initiative.