OLAPLEX Appoints Actress Yoon Seung Ah as Brand Ambassador

OLAPLEX, a premium hair care brand developed by CEO International, has named actress Yoon Seung Ah as its domestic brand ambassador.

OLAPLEX has established itself as a leader in the damaged hair care market, leveraging its unique Bond Building technology. This brand campaign commemorates the launch of the new product, NO.3PLUS Complete Repair Treatment, which is an upgrade from the bestselling NO.3 Hair Perfector. The new treatment is designed to provide immediate improvements in hair quality in just three minutes of use, supporting overall hair health rather than simply coating the hair surface.

The selection of Yoon Seung Ah as the new brand ambassador was based on her image of healthy and natural beauty, reflecting a lifestyle of consistent self-care. OLAPLEX believes that her clean and refined persona aligns well with the brand’s pursuit of a healthy hair care philosophy.

The campaign will gradually roll out through collaborations with fashion magazine Dazed, featuring various content including a photoshoot that artfully captures Yoon Seung Ah’s unique natural yet sophisticated ambiance and her healthy, radiant hairstyle. This will showcase a new hair care routine proposed by OLAPLEX.

A representative from OLAPLEX commented that Yoon Seung Ah exemplifies healthy beauty and authentic lifestyle, making her the ideal ambassador for conveying the brand's values. The brand looks forward to enabling more consumers to experience OLAPLEX's differentiated hair repair solutions alongside the NO.3PLUS Complete Repair Treatment.

Moreover, the NO.3PLUS Complete Repair Treatment will be available across major online and offline channels, including Olive Young, with the photoshoot featuring Yoon Seung Ah to be revealed in the September issue of Dazed.