Amorepacific Wins Two Red Dot Awards in 2026

Amorepacific's products, 'Sulwhasoo Jinsol Infusion Treatment' and 'Longtake Eau de Parfum,' have been awarded at the 2026 Red Dot Design Award.

'Sulwhasoo Jinsol Infusion Treatment' won in the Product Design segment, specifically for packaging. This product features a unique intuitive design that reflects its usage pattern, where refills are replaced weekly over four weeks, transforming the process into a beauty ritual. The packaging incorporates a mechanism where rotating the top by 90 degrees raises the pump, enhancing usability and aesthetic appeal. Additionally, a side slit window allows users to monitor the color and remaining quantity of the formula, successfully balancing minimalist design with high-end functionality. This product has also been recognized at the 2026 iF Design Award.

'Longtake Eau de Parfum' was awarded in the Brands & Communication Design category for its packaging design. It modernly reinterprets the essence of the forest and the depth of changing natural surroundings into both scent and packaging. The three different fragrances are represented by distinct colors, and the packaging embodies natural curves and flows, visually communicating the brand's sensibility. Furthermore, the use of recyclable glass and a detachable pump structure showcases a commitment to sustainability. This product has also secured recognition at the 2026 iF Design Award following its success at the Red Dot Design Award.

The Red Dot Design Award, organized by the Design Center North Rhine-Westphalia in Germany, is considered one of the three most prestigious design awards in the world, alongside the German iF Design Award and the U.S. IDEA Design Award.