2026 Summer SEOULCON Festival to Debut in Seoul

The Seoul Business Agency (SBA), led by CEO Kim Hyun-woo, will host the first-ever ‘2026 Summer SEOULCON’ from August 22 (Saturday) to August 25 (Tuesday) around Dongdaemun Design Plaza (DDP). This event is an extension of the annual influencer fair, ‘SEOULCON,’ typically held at the end of the year, aimed at showcasing Seoul's vibrant lifestyle.

The festival will feature outdoor hip-hop performances and talk shows with domestic and international influencers, including YouTube creators. An opening free concert, ‘Summer SEOULCon HipHop Party,’ will take place on August 22 from 4:30 PM to 9:00 PM at the outdoor stage in DDP’s Eoulrim Plaza. The event will blend K-pop DJing with live hip-hop performances from artists like CHANXER, DNOPF, and JAESUNG, as well as live acts from MAB, GIWON, GIRI BOY, and LIL BOY. Attendees can also enjoy food and beverage stalls and an influencer flea market in the area, enhancing the festival atmosphere.

From August 23 to 25, the 4th-floor Lawn Lounge at DDP will host a series of talk shows and networking programs featuring influencers and YouTube channel producers focused on themes such as lifestyle and wellness, content planning and channel growth, and climate and environment. The program includes sessions like “2026 SEOULCON - Lifestyle; Seoul” on August 23, a candid talk show featuring producers from popular YouTube channels Knowledge Inside (3.94 million subscribers) and Boda (3.14 million subscribers) on August 24, and a networking party and talk show, “Ask Creator x Miss Earth,” featuring climate and environmental influencers on August 25.

Participating influencers will experience the Beautiful Life in Seoul program throughout DDP and create social media content. Outstanding content creators will be invited again to the main SEOULCON event in December for recognition.

CEO Kim Hyun-woo of the Seoul Business Agency stated, “Having proven SEOULCON's global platform competitiveness last year, we are eager to promote Seoul's summer and lifestyle through this first Summer SEOULCON and carry its successes into the main event in December.”