NARS Launches 'EYES THAT THRILL' Collection Featuring High-Impact Eye Makeup

NARS, a brand renowned for modern makeup artistry, has unveiled the 'EYES THAT THRILL' collection, designed to offer striking and immersive eye makeup effects with just one touch.

This collection celebrates a spectrum of sophisticated eye makeup looks, ranging from minimal aesthetics with bold contrasting eyelashes to vibrant artistry infused with the brand's creative flair. Key products include the coveted 'Melrose' quad eyeshadow, notorious mascara, and sparkling liquidation eyeshadow, bringing an extensive lineup to consumers.

The 'quad eyeshadow' line features three shades unique to Asia, including the iconic 'Melrose', known for its gold sparkling pink hue, and the neutral taupe 'Ashes to Ashes'. The collection further includes the 'Sorrento', a smoky palette infused with lilac shimmer, showcasing distinctive colors available exclusively in the Asian market. The 'Melrose' shade, with its romantic combination of matte pink and rich chocolate brown, creates the 'Pink Crush Look', offering notable presence.

The accompanying 'Notorious Mascara' provides curling, lengthening, and volumizing effects as an all-in-one solution. NARS's proprietary 3D Film-Flex™ formula adapts to the eyelashes' natural curve over time, ensuring custom curls with long-lasting retention and easy cleansing with warm water. It is available in two colors: 'Starstruck Black' and 'Infamous Brown', with the 'Starstruck Black' variant offered in a convenient mini size, making it ideal for summer travels.

The 'Sparkling Seduction Liquid Eyeshadow' enhances the eye with dazzling three-dimensional effects, delivering a clear and intense shimmer that can be layered for various looks. Its lightweight and smooth formula allows for easy blending, making it suitable for both daily and evening makeup. Five vibrant shades, including 'Bad Influence', a sparkling light peach with silver glitter, and 'Hot Property', a sparkling pink complemented by lilac glitter, cater to diverse preferences.

A NARS representative stated, "The EYES THAT THRILL collection encapsulates the essence of NARS's eye makeup expertise, from the highly requested reintroduction of the 'Melrose' shade to the revolutionary all-in-one mascara. We encourage consumers to experience NARS's distinctive eye makeup this summer, spanning from minimal yet impactful to glamorous sparkling looks."