AMUSE Launches SKINREADY Skincare Line to Complement Makeup

AMUSE, a brand recognized for its color cosmetics, has launched its first skincare line, aiming to become a total lifestyle beauty brand catering to women's daily beauty experiences.

AMUSE Korea, a vegan and wellness lifestyle brand, has unveiled the 'SKINREADY' makeup prep line, including two types of toner pads, as announced on the 11th. This launch marks a new chapter in the brand's evolution.

The brand has been consistently expanding its product portfolio to support healthy and enjoyable beauty routines for women. Following the introduction of hand creams in 2022, upcoming lifestyle products include hair perfume mist slated for 2025 and solid perfume bars in 2026.

The launch of the skincare line completes the puzzle of women's beauty routines, positioning AMUSE with a holistic portfolio encompassing makeup, skincare, and fragrances to better meet the diverse needs of global consumers.

SKINREADY has been developed in response to the continuous requests from international distribution partners. It focuses on creating optimal skin conditions not typically addressed by standard skincare products but essential for makeup application.

The toner pads, each offering specific benefits, are designed to maintain skin moisture balance, enhance makeup adherence, and provide quick solutions for busy lifestyles. Additionally, the pads are packaged individually for convenience.

The two types of toner pads include 'Rice PDRN Moisture Ice Pad' and 'Rice PDRN Pore Calming Tear-Off Pad.' The Moisture Ice Pad quickly hydrates the skin before makeup application and lowers skin temperature by up to 5℃ for optimal makeup conditions. Clinical tests have confirmed improved makeup adherence and skin hydration, along with sensitivity testing.

The Pore Calming Tear-Off Pad addresses pores, sebum, and skin calming in a single product, with the option to tear the pad into three pieces for targeted use. Clinical tests confirm improvements in pore appearance, sebum reduction, and makeup adherence.

SKINREADY features rice water PDRN™, a core ingredient inspired by traditional beauty practices. This innovative formulation combines plant-based rice PDRN derived from rice bran, a byproduct of the milling process, and extracts from white pearl rice, showcasing a unique Korean heritage to differentiate in overseas markets.

This entry into skincare represents a critical move for AMUSE, extending its strengths in makeup to skincare products that synergize effectively. The brand aims to solidify its identity and respond to the needs of global retailers and consumers, building a stronger, loyal following.

An AMUSE Korea representative stated, “With the SKINREADY line, we will further enhance AMUSE's fundamental makeup DNA and elevate our brand competitiveness.” They plan to grow into a total lifestyle beauty brand that supports the beauty routines of global customers.