Skin1004 Wins Top Spot in Qoo10 Japan's 2026 Mega Beauty Awards

Skin1004, a skincare brand under Craver Corporation, has secured the top position in the UV care category at Qoo10 Japan's '2026 Mega Beauty Awards,' held from June 15 to 24, as announced on the 10th. The award recognizes the brand's 'Hyaloo-Cica Waterfit Sun Serum' for its effectiveness and consumer appreciation.

The selection process included purchasing data from approximately 1.3 million reviews and evaluations from beauty experts, highlighting the product's popularity. Notably, around 200,000 consumers participated in the voting, indicating significant public interest.

The 2026 awards expanded the UV care category to three distinct prizes, with Skin1004’s flagship product taking the highest honor. The Hyaloo-Cica Waterfit Sun Serum is noted for providing both sun protection and hydration, consistently appealing to global consumers with its non-whitening finish and refreshing texture.

This recognition underscores the product's credibility among local consumers and beauty professionals, reaffirming Skin1004’s competitive edge in the Japanese sun care market.

Leveraging this success, Skin1004 plans to accelerate its penetration into the Japanese market by continuously expanding its product portfolio tailored to local consumer needs. Furthermore, the brand aims to enhance consumer engagement through various online and offline marketing strategies.

In a statement, Kwon In-seung, CBO of Craver, and head of the Skin1004 brand, expressed the significance of the award, stating, 'Being recognized by Japanese consumers and experts for the effectiveness of the Hyaloo-Cica Waterfit Sun Serum is meaningful. We will strengthen our market position in Japan by enhancing our differentiated brand competitiveness and tailored strategies.'