TRICONIX Launches New Anti-Dandruff Shampoo Amid Growing Scalp Care Market

The trend of 'Skinification,' which treats the scalp similarly to skin, is gaining traction, prompting increased interest in specialized products that manage scalp health beyond conventional cleansing.

According to the Korea Customs Service's import and export trade statistics, the domestic hair care product market is witnessing growth. From January to May this year, the export value of hair care products reached $232.72 million (approximately 350 billion won), reflecting a 30.6% increase compared to the same period last year.

In this growing market, Newselect's hair care solution brand, TRICONIX, has launched the new 'Mud Purifying Shampoo' aimed at addressing concerns for oily scalps and dandruff.

The Mud Purifying Shampoo focuses on concentrated care for the oily scalp, which is prone to dandruff due to excessive sebum and oil. It differentiates itself from standard shampoos through its unique mud pack formulation that effectively absorbs excess sebum and impurities, promoting a healthy scalp environment.

This product features a proprietary ingredient called 'Mud-Biome™,' a combination of mud and three types of biome, to absorb excess oil and maintain cleanliness. Additionally, it incorporates another proprietary ingredient named 'Deletkey™,' formulated with climbazole, piroctone olamine, and saw palmetto to specifically address conditions leading to dandruff and flaking.

Notably, human application tests have confirmed that both Deletkey and the Mud Purifying Shampoo inhibit the growth of the dandruff-related fungus Malassezia furfur by 99.9%. This indicates that the product not only cleans away sebum and impurities but also actively manages the environment of the scalp prone to dandruff.

A representative from Newselect stated, "Consumers are increasingly viewing the scalp as an extension of the skin, leading to ongoing demand for systematic management of scalp health alongside cleansing. We plan to continuously introduce specialized hair care solutions tailored to consumers' various scalp concerns and lifestyles, further solidifying our position as a premium scalp care brand."