FROM:CELLA Expands Offline Presence with New Store in Myeongdong

FROM:CELLA, a premium skincare brand rooted in cellular science, has officially opened a new retail outlet at Optima Wellness Museum (OWM) in Myeongdong, expanding its offline distribution channels. This new location adds to the brand's presence, which already includes stores in Shinsegae, Itaewon, and Busan Nampo, enhancing consumer engagement.

Optima Wellness Museum is a space designed for wellness curation, combining health and beauty, where consumers can directly experience the products and receive consultations. Through this expansion into Optima Wellness Museum, FROM:CELLA aims to widen opportunities for brand experiences and strengthen its competitive edge within wellness-focused offline channels.

At the Myeongdong outlet, FROM:CELLA will showcase its anti-aging products, including the Red Ginseng Collagen Tension Serum and Red Ginseng Collagen Tension Mask, alongside its newly launched Aqua Line—debuting for the first time in an offline store. The Aqua Line consists of four products: PDRN Pair Aqua Barrier Toner Pad, serum, cream, and mask, all of which have passed non-comedogenic evaluations and are specifically designed for moisture during the summer.

The brand's Aqua Line focuses on skin hydration and barrier care, with a range of options tailored to varying skin conditions. A representative from FROM:CELLA stated that the expansion into Itaewon and Busan Nampo, following the positive consumer responses in Shinsegae, reinforces their commitment to increasing accessibility. We hope the Myeongdong location, by featuring the Aqua Line for the first time, will allow both local consumers and international tourists to fully experience the brand's value.