ISOI Expands Pharmacy Distribution Channels through 'Baropharm'

ISOI, a brand known for its functional cosmetics free from harmful ingredients, is expanding its distribution network by entering the largest pharmacy B2B platform, 'Baropharm'.

Starting from August, ISOI will supply products through 'Baropharm', which is utilized by approximately 23,000 pharmacies across the country. The initial offerings include key products such as the 'Brightening Serum', which holds the top cumulative sales in the Olive Young serum category for 12 years, and the 'Allsera Firming Serum', proven to enhance skin elasticity at a 20-layer depth, alongside a total of 12 different items.

This entry into Baropharm is not only about expanding sales channels but also allows ISOI to showcase its high-performance skincare products available through professional consultations at pharmacies. This approach is particularly significant as it offers low-irritant and high-efficacy skincare solutions that can be recommended by pharmacists for consumers with sensitive skin following professional skin treatments.

ISOI plans to actively respond to consumer demands by enabling customers to choose products based on their skin concerns and care needs through this partnership with Baropharm. The brand aims to continue presenting a line of skincare products that can be effectively utilized before and after professional skin treatments.

A representative from ISOI stated, "As consumers increasingly seek specialized care for skin concerns, interest in products that can soothe sensitive skin without irritation is also growing. By leveraging the trust associated with the pharmacy channel, we aim to offer skin care solutions that consumers can rely on. We will consistently introduce products tailored for post-treatment care in the skincare market."