2aN Launches Jelly Glow Highlighter on Musinsa Beauty

Makeup brand 2aN, led by CEO Kim Shin-young, has launched its new product, the Jelly Glow Highlighter, exclusively on Musinsa Beauty on August 10.

The Jelly Glow Highlighter has been developed as a single product from the Jelly Glow Highlighter Palette, which was featured in the 2025 Dream Fantasy Holiday Edition. Following strong demand and rapid sell-out of the original palette, the single variant aims to enhance usability and portability for consumers.

With a soft jelly texture, the Jelly Glow Highlighter adheres closely to the skin, providing a multi-dimensional glow. With just one touch, it offers clear, luminous highlights along with vibrant color points. The high-density jelly formulation ensures even application without powder fallout or unevenness, maintaining a neat makeup look for extended periods.

This product is available in five shades: a pink-beige suitable for daily wear (Shade 01, Moondust), a strawberry sorbet-inspired pink (Shade 02, Cosmic Pink), an iridescent purple beam (Shade 03, Aurora Purple), a cool blue beam (Shade 04, Hyper Blue), and a Musinsa-exclusive shade, whitish lemon glow (Shade 05, Lemonhol). Customers can use these colors individually or layer them to create their desired makeup mood.

During the online launch period on Musinsa Beauty, various promotions will be available. Customers purchasing the Jelly Glow Highlighter will receive a blending brush, along with promotional sets such as a two-piece set and a five-color full-color set. Notably, buyers of the five-color set will receive a kit of three makeup brushes to facilitate broader color usage.

Additionally, 2aN will operate a pop-up booth at the upcoming 'Mubeaufe in Seongsu' event from August 21 to 23 in Seongsu, Seoul. Attendees will have the opportunity to experience the new Jelly Glow Highlighter and a variety of other offerings in person.

CEO Kim Shin-young stated, “The Jelly Glow Highlighter is a reflection of our consumers' consistent requests for a re-launch, designed to bring the formulation and shimmer of the original palette into a single product. We hope that many consumers will experience our product at Mubeaufe and create their own radiant makeup looks.”