PAW PAW LABO Enters BeCLEAN at Hyundai Department Store After Six Months

PAW PAW LABO has officially launched in the BeCLEAN indie beauty store at Hyundai Department Store, roughly six months after its brand debut. BeCLEAN is known for its selective curation of brands based on their ingredient integrity and brand philosophy.

On August 7, PAW PAW LABO debuted at the Hyundai Department Store in Pangyo, followed by an opening at The Hyundai Seoul BeCLEAN on August 8. The store features the brand's best-selling all-in-one line, in addition to hair care and hand care lines, captivating attention with visuals centered around its signature ingredient, papaya.

The flagship product, 'All-in-One Shampoo & Body Wash', is formulated for low irritation and is suitable for the entire family. This product has surpassed cumulative sales of 60,000 bottles, propelling the brand’s growth. A high rate of repeat purchases, particularly among parenting consumers in their 30s and 40s, and positive word-of-mouth have contributed to this success. The brand’s established online trust is expected to translate into offline engagement through the BeCLEAN presence.

Additionally, to celebrate the store launch, PAW PAW LABO will host a pop-up store at the Hyundai Department Store in Pangyo from August 13 to 19. Customers can enjoy discounts of up to 67%, along with promotional gifts based on purchase amounts, including 30ml samples of best-sellers, hand creams for purchases over 50,000 KRW, and waterproof bags for purchases over 80,000 KRW, along with a roulette event to enhance the shopping experience.