THOME to Participate in Olive Young Fest LA 2026

Home lifestyle solutions company At Home, led by CEO Yang Jeong-ho, will showcase its private aesthetic brand THOME at the Olive Young Fest LA 2026. This event will take place at the Los Angeles Convention Center, allowing THOME to engage with local American consumers directly.

The Olive Young Fest LA 2026 is scheduled from August 14 to 16 and coincides with the annual K-Pop event KCON LA 2026. A total of 55 K-beauty and lifestyle brands, including THOME, will participate, offering product experiences and various interactive programs.

The festival venue is designed to replicate the vibrant atmosphere of Seoul's representative shopping districts, including Hongdae, Myeongdong, Seongsu, and Gangnam. THOME will operate an experiential booth named 'THOME Glow Stage' in the Seongsu zone.

Under the concept 'Glow up, Step up,' the booth will provide an interactive experience where visitors can become the main character of their own home aesthetic routine. Participants will follow a five-step brand experience journey to explore THOME's beauty device products and droplet ultrasonic technology.

At the product experience space, visitors can try the 'The Glow Signature' and 'Twenty Up' droplet ultrasonic devices tailored to their skincare concerns, such as brightness and trouble. They can also sample peptide and exosome boost ampoules.

Additionally, the event will feature games such as 'Glow Gauge Up,' which aims to enhance glow, and 'Catch the Spot,' targeting troubled skin. All visitors who complete the experiences will receive a skincare routine kit suitable for their skincare concerns. There will also be a random draw for additional prizes, including 'The Glow Signature' and 'Twenty Up.'

This event marks THOME's first large-scale offline initiative in the U.S. market, allowing American consumers to experience the brand's droplet ultrasonic technology and home aesthetic routine firsthand. THOME plans to integrate consumer feedback and product use experiences collected during the event into future product development and customer experience enhancements.

THOME has been expanding its customer touchpoints in the U.S. market since launching in Olive Young's offline stores and online mall in May. Recently, 'The Glow Signature' ranked first in the beauty device category on the U.S. TikTok Shop, and beginning on the 20th, it will also be available in over 580 Sephora stores across the U.S. The company aims to further enrich its customer experience across both online and offline channels through this event.