Dr.FORHAIR Accelerates North American Market Entry at Olive Young Festa LA 2026

Global scalp care brand Dr.FORHAIR, operated by Wiret, is speeding up its entry into the North American market by participating in the Olive Young Festa LA 2026 in Los Angeles.

The brand will engage with local consumers at a dedicated booth until the 16th, showcasing its unique offerings. The Olive Young Festa LA 2026 is a large-scale experiential festival that celebrates Korean culture alongside K-Beauty, linked to the globally recognized KCON LA 2026, featuring a total of 55 K-beauty and lifestyle brands this year.

Designed around the concept of 'Dr.FORHAIR SCALP LAB,' the space allows attendees to directly experience the brand's core asset—its trichologists (scalp specialists)—who will present Dr.FORHAIR’s scalp solutions and Polygen technology. Various experiential events utilizing scalp diagnostics and customer appreciation activities will highlight the brand's expertise in differentiated scalp care solutions.

Visitors can participate in unique events where they act as trichologists, taking photographs with provided ID cards that can be uploaded to social media in exchange for a press kit featuring Polygen shampoo, scaler, and serum. Additionally, attendees who follow Dr.FORHAIR's global Instagram account will receive a three-piece kit consisting of the brand's flagship 'Polygen Thinning Line,' including shampoo, conditioning mask, and sea salt scalp exfoliator.

Moreover, Dr.FORHAIR will introduce a program that gamifies the experience of its scalp care technology. A pinball game will showcase the distinctive particle size and high absorption capability of the 'Polygen Complex,' which is 4,000 times smaller than a pore, allowing visitors to enjoy the game while intuitively understanding and experiencing the brand's key technologies.

A representative from Dr.FORHAIR stated, "Having operated a scalp care center for 14 years and accumulated clinical data, we aim to convey our scalp diagnostics and brand philosophy at Olive Young Festa LA 2026. We will continue to expand touchpoints with consumers through diverse online and offline marketing to position Dr.FORHAIR as a leading brand in 'K-Scalp Care' across North America."