ANUA to Showcase at Olive Young Festa LA 2026

The global beauty brand ANUA, managed by The Founders (co-CEOs Lee Seon-hyung and Lee Chang-joo), will participate in the Olive Young Festa LA 2026, taking place from August 14 to 16, local time, in Los Angeles, USA.

The event is designed under the concept of a 'K-Beauty Playground,' representing key commercial districts of Seoul such as Gangnam, Seongsu, Hongdae, and Myeongdong, and will be held at the LA Convention Center. ANUA will operate a pop-up booth with a dermatological aesthetic mood in the 'Gangnam Zone,' where local visitors can experience the unique glass skin associated with K-beauty through its PDRN line.

The booth will prominently feature a photo shoot with global ambassador Kendall Jenner, aimed at emphasizing the brand’s presence. ANUA has prepared various interactive content for visitors to experience the hydration and glow effects of the PDRN line, along with opportunities to receive products.

Among the activities, a 'moisture measurement zone' will allow participants to see the skin hydration changes after using the representative product, the 'PDRN Capsule Mist.' Additional engaging segments will include a photo zone and a game zone, designed to enhance visitor engagement and provide a deeper experience of the brand's value.

An official from ANUA stated that 'Olive Young Festa LA 2026' serves as an opportunity to reaffirm the brand's status and achievements in the US skincare market, adding that they aim to increase touchpoints with local consumers and continue their trajectory as a global trendsetting brand.