YESASIA Hosts K-Beauty Export Consultation Event to Support Global Brand Expansion

YESASIA, the global K-beauty commerce platform operating YesStyle and Asia Beauty Wholesale (ABW), is set to hold the 'K-Beauty Brand Export Consultation Event' to aid domestic beauty brands in their overseas expansion.

Scheduled for September 9 at Andaz Gangnam in Seoul, the event will focus on offering actionable information and business opportunities related to international distribution and marketing channels for domestic beauty brands preparing for global market entry.

This export consultation will admit up to 100 companies on a first-come, first-served basis through pre-registration. Participants will receive tailored consultations assessing their brand competitiveness and guiding them through global platform entry procedures, export, and overseas expansion strategies.

As consultations will be based on concrete international entry plans, brands that arrive with pre-prepared strategies for their target countries and related certifications are expected to gain significant insights and tangible outcomes. Last year, brands that were adequately prepared achieved concrete discussions leading to practical opportunities during the consultation process. Therefore, it is recommended that interested brands finalize their preparations before attending the event.

In conjunction with the consultations, a strategy seminar featuring industry experts and brand representatives will be conducted, showcasing real success stories from overseas expansion. Key sessions will include: ▲ Global Sales Strategies via YesStyle × ABW ▲ Online and Offline Channel Entry Strategies through Global Retail Success Stories ▲ Affiliate Networks and Revenue Growth Strategies through Global Marketing Case Studies ▲ Insights on K-Beauty Global Expansion and Investment Trends, aiming to provide participants with actionable insights for enhancing their competitive edge in the global marketplace. Following the seminar, there will be a networking session where participating brands can engage freely with speakers and buyers.

An event spokesperson stated, “We have prepared practical seminars and tailored consultations to enable K-beauty brands to secure competitiveness in the global market, going beyond mere information sharing. We hope promising brands that finalize their preparations will achieve tangible results and insights from this event.”

Participations must register online before August 31. Notably, one-on-one export consultations require advance reservations, limited to one representative per brand, and will close once the cap is reached. Confirmed participating companies will receive individual notices starting September 1.