LUNA Unveils New Campaign Featuring Brand Model Rae

The makeup brand LUNA has revealed a new lookbook featuring its brand model Rae as part of the 'Overwhelming NO.1 Concealer' campaign. This initiative celebrates LUNA's achievement of capturing the top market share in concealers, as reported by Worldpanel by Numérique Beauty Panel data. The campaign aims to strengthen LUNA's brand leadership, focusing on its representative product, the concealer.

Utilizing the new visuals of brand model Rae as the main content for the campaign, LUNA seeks to enhance brand awareness. The newly released lookbook showcases Rae's distinctive confident and relaxed atmosphere, expressing the brand's confidence and presence through her expressions and stylish presentation, while revealing a different aspect of Rae's appeal compared to previous campaigns.

LUNA plans to execute the 'Overwhelming NO.1 Concealer' campaign both online and offline, with large-scale outdoor advertising concentrated in major transit areas of Seoul. In addition, the brand intends to expand touchpoints with consumers through pop-up stores, actively communicating the campaign message.

A representative from LUNA stated, “This campaign has been planned to intuitively convey the representativeness of LUNA concealer, based on our achievement of being number one in market share. Through Rae's confident and relaxed image and the message of 'Overwhelming NO.1 Concealer,' we will strengthen LUNA’s brand presence and further solidify the perception among consumers that 'NO.1 Concealer = LUNA.'”