Syunsoor Lutronic Launches New XERF Campaign with Park Shin-hye

Syunsoor Lutronic, a global medical aesthetics company based in the United States, has launched a new campaign for its dual monopolar radiofrequency (RF) device, XERF, featuring actress Park Shin-hye. Titled "Find My XERF," the campaign emphasizes the unique attributes of the product as it continues to leverage the sophisticated image created by its brand ambassador.

On the 18th, the company released the campaign video on XERF's official social media channels. This visual content focuses on depicting the characteristics of XERF’s RF technology. Park Shin-hye appears in a dress featuring the brand's key color, "Vital Peach," elegantly portraying the image that the brand aims to convey. Additionally, a set of photographs showcasing her in black and white dresses reinforces the luxurious aesthetic the brand aspires to communicate.

XERF is the first product launched post-merger by Syunsoor Lutronic, integrating a dual monopolar approach that combines both the traditional 6.78 MHz frequency used in existing RF devices with a new 2 MHz frequency. This allows for customizable treatments at three adjustable depths (Shallow, Middle, and Deep), enabling users to choose the appropriate depth to address their individual skin concerns.

The unique features of XERF are encapsulated in the new campaign, which conveys the message that users can find their ideal RF treatment through this device. The campaign will be accessible across various online platforms, including the official website, YouTube, and Instagram. Outdoor advertisements in key urban areas, such as Sinsa-dong in Gangnam and Myeongdong in Jung-gu, will also feature prominently.

Starting from the 18th, a quiz event will be conducted on XERF's official Instagram, encouraging participants to comment with answers that complete a phrase from the campaign's slogan for a chance to win prizes.

Syunsoor Lutronic has also extended its ambassador contract with Park Shin-hye. She has been serving as the brand's ambassador since May 2024 and will continue to represent the brand message and product value across 11 countries in the Asia-Pacific region.

A representative from Syunsoor Lutronic stated, "The new campaign 'Find My XERF' has been designed to help consumers easily understand XERF’s dual monopolar technology and three-depth adjustment feature. We will continue to deliver XERF’s technical capabilities and brand value in a sophisticated manner alongside Park Shin-hye."