TIRTIR Completes Successful Pop-Up at Thailand's EVEANDBOY Store

Global makeup brand TIRTIR has successfully concluded a large-scale pop-up event in collaboration with Thailand's leading health and beauty store, EVEANDBOY. This initiative aimed to strengthen connections with local consumers.

EVEANDBOY is known for showcasing a wide range of global beauty brands, offering a dedicated retail channel where various brands and products can be discovered. The pop-up ran from July 16 to August 13 within the Platinum POP shopping mall in Bangkok, creating an opportunity for consumers to experience TIRTIR's key products directly and expand brand touchpoints in the Thai offline market.

Notably, new launches such as the Mood Glider Lip and Blush Stick, Glow Pop Tinted Lip Oil, and Reflect Glow Prep Primer were introduced to the Thai market, drawing significant interest from consumers. The space was designed for product testing, engaging visitors and generating positive responses.

Alongside the pop-up, TIRTIR operated the 'TIRTIR Activation Zone' in four major stores, including EVEANDBOY's flagship location, to enhance brand experiences within retail channels. Additionally, content related to the brand and its products was disseminated, broadening consumer touchpoints beyond the pop-up space.

The strategy also involved engaging local mega-influencers, hosting various events, and conducting consumer-participatory programs to strengthen communication with local audiences.

A representative from TIRTIR commented on the significance of presenting the brand and new products directly to local consumers through EVEANDBOY. They emphasized the opportunities generated to broaden connections with the local consumer base through the pop-up and brand experience zones in key stores.

Looking ahead, TIRTIR aims to continue expanding consumer touchpoints in Thailand and other global markets while introducing diverse brand experiences tailored to local consumer needs, thereby strengthening its position as a global makeup brand.