AHC to Participate in ‘Mubupae in Seongsu’ with Interactive Experience

Professional aesthetic brand AHC has announced its participation in ‘Mubupae in Seongsu,’ taking place from August 21 to 23. This marks the third edition of the large-scale beauty festival, where over 60 brands selected by Musinsa Beauty will participate, offering various experiential programs and exclusive benefits for attendees.

The event will occur in three main spaces: the ‘Mubupa Hall,’ ‘Next Beauty Hall,’ and ‘Musinsa Megastore Seongsu.’ AHC’s booth will be located in the main pop-up area at Mubupa Hall, specifically at 7 Yeonmujang 11-gil. Through this initiative, AHC aims to expand its engagement with younger customers and enhance opportunities for them to intuitively experience the brand’s aesthetic expertise.

At the event, AHC will feature an interactive experience space under the concept of ‘One Shot, One Solution.’ Visitors will engage in a shooting game designed to address concerns related to dark pores, allowing them to experience the solution provided by the ‘Pro Shot Pore Eraser Serum.’ Additionally, AHC's key skincare and sun care products will also be available for trial.

Customers who complete the ‘like’ and SNS follow verification in the AHC brand shop within the Musinsa Beauty app will receive a complimentary ‘Pro Shot Pore Eraser Speckle Serum in Gel Mask.’ Furthermore, those who complete gaming product experience missions will have the chance to win various AHC products such as the full-sized ‘Pro Shot Pore Eraser Serum’ and the ‘Masters Air Rich Sun Stick’ in a lucky draw event.

The primary experiential product featured at the event, the ‘Pro Shot Pore Eraser Serum,’ aims to address pore concerns and helps reduce dark pores for a smoother and more radiant complexion. The companion product, the ‘Masters Air Rich Sun Stick,’ is a user-friendly daily sun care option, consistently recognized as the market leader in South Korea’s sun stick segment for a decade, according to Worldpanel data.

AHC representatives have stated that this year’s ‘Mubupae in Seongsu’ incorporates gamified experiential elements to make it easier and more enjoyable for customers to understand AHC’s expertise. They hope that participants will discover professional solutions tailored to their specific needs by directly engaging with a range of the brand's key products.