Nature Made Launches New Biotin + Vitamin C Gummies

Nature Made, the top-selling health supplement brand in the United States, has launched its new product, 'Biotin + Vitamin C Gummies.'

With over 50 years of history, Nature Made is a brand manufactured and distributed by Pharmavite, a subsidiary of Otsuka based in West Hills, California. The brand has maintained its popularity among American consumers through a commitment to quality and science-based product development.

The new 'Biotin + Vitamin C Gummies' are recognized as health supplements by South Korea's Ministry of Food and Drug Safety, containing 3,120µg of biotin and 120mg of vitamin C per daily serving. These gluten-free gummies are designed without synthetic flavors, coloring agents, sweeteners, or high-fructose corn syrup, featuring a cherry flavor derived from natural fruit extracts, making it easy for busy individuals to supplement their biotin and vitamin C intake.

With this new product launch, Nature Made expands its lineup to include four types of gummy vitamins: vitamin C, vitamin D, vitamin B-12, and biotin, alongside existing multivitamins and mineral products. The company is continuously broadening its product range to meet consumers' lifestyle and nutritional needs.

A company representative noted, “As more consumers prioritize flavor and convenience when selecting health supplements, there is an increasing demand for diverse nutrients in gummy formats. We will continue to enhance our research and development of products that align with consumer needs and strengthen our brand competitiveness.”

Additionally, Nature Made plans to launch a new TV advertising campaign in the latter half of August. Following last year's campaign for 'Gummies for the Whole Family,' this year's core message will be “Now vitamins come in high-dose gummies.” The new campaign will emphasize the benefits of consuming various vitamins and nutrients in a delicious and convenient gummy form, with a focus on highlighting the unique features of the Nature Made gummy lineup.