Dongkuk Pharmaceutical's LUONCELL Launches on Olive Young Online

Dongkuk Pharmaceutical, led by CEO Song Jun-ho, is officially launching its functional cosmetics brand, LUONCELL, on the Olive Young online platform, aiming to enhance consumer engagement.

LUONCELL is a derma brand that focuses on revitalizing skin cells. The brand name combines 'LUX' (light), 'ON' (warmth), and 'CELL' (skin cell), reflecting its philosophy to deliver light and warmth to skin cells.

Since its launch in April, LUONCELL has strengthened its brand competitiveness through differentiated product efficacy. Now, its entry into Olive Young, a leading beauty platform in South Korea, is expected to expand its consumer reach.

Signature products include the 'Cellbiome Essence,' a 0-step skincare essence that contains 73% plant cell culture liquid instead of purified water. This essence mist features a dual-layer structure with an essence layer and micro-cream particle layer, designed to help care for a compromised skin barrier simply by mixing and spraying.

Other notable products include a 'PDRN Serum' enriched with a patented plant-based PDRN in a high concentration of 10%, and a 'Dual Aqua Cream' that allows simultaneous application of a moisture gel and a hydrating cream through a dual dispensing structure, catering to various skin concerns and usage purposes.

LUONCELL plans to leverage its entry into Olive Young as a stepping stone to further cement its position in the domestic market. The brand aims to continually expand into new cosmetic categories and increase strategic collaborations with diverse online and offline distribution platforms to broaden consumer touchpoints.

In celebration of this entry, a promotional campaign will be launched, offering discounts and product giveaways, enabling more consumers to experience the brand firsthand. Further details about the promotions can be found on the Olive Young online mall.

A marketing representative from Dongkuk Pharmaceutical stated that LUONCELL aims to secure differentiated product competitiveness backed by accumulated R&D expertise, clinical data, and safety verification. He emphasized that this entry into Olive Young will help reinforce the brand's position in the derma cosmetic market.