A Solution Hosts ‘Beauty Horn Moving Pop-Up’ to Launch New Line

Skin solution brand A Solution is conducting a ‘Beauty Horn Moving Pop-Up’ event to commemorate the launch of Daiso's new line. This initiative aims to directly engage consumers with its new 'Calamine Body Trouble Care Line' featuring six products.

The pop-up will take place from August 22 to 23 at 76 Yeonmu-jang-gil, Seongdong-gu. A Solution plans to expand its offline engagement by offering various participatory programs for consumers to experience its products first-hand.

On August 22, influencers Kyuyoung and tattoo artist Ye-guk Club, known for their collaboration on the ‘Trouble Big Spot Patch’, will be present to interact with attendees. Visitors will have the opportunity to test the new products, including 'Trouble Big Spot Patch 01 Pink Rabbit' and '02 Wonderland', alongside other items such as 'Calamine Body Trouble Mist', 'Calamine Body Soothing Gel Cream', 'Calamine Body Deep Peeling Ampoule', and 'Calamine Body Sugar Oil Scrub'.

A Solution has organized various experiences and events for attendees. Those who add the A Solution KakaoTalk channel at the welcome zone will receive a full-size 'Houttuynia Cordata Trouble Pad'. In the product experience zone, visitors can learn about the six new products and A Solution's bestsellers by using them to understand their application methods and characteristics.

Additionally, participants in a roulette event may win up to two full-size products from the 'Calamine Body Trouble Care Line', while those joining an SNS photo certification event will receive two types of ‘Face Pyo-kkup Patch’. Guests participating in a consumer research survey will receive a full-size 'Houttuynia Cordata Calamine Quick Calming Pack'.

This pop-up is designed to provide rewarding benefits the more participants engage in the various activities. Attendees can earn up to nine full-size products by partaking in all events, and there will also be a limited-time ‘hidden exhibition’ where scanning a QR code allows for purchasing A Solution products by paying only for shipping.

A representative from A Solution stated, “The ‘Beauty Horn Moving Pop-Up’ is an event designed for consumers to directly experience the new 'Calamine Body Trouble Care Line' launched through Daiso. Through product experiences and various interactive events, we aim to familiarize consumers with A Solution and steadily expand our touchpoints with them.”