CMG Pharma's Cha Biotech Showcases PDRN Active at 2026 Seoul Beauty Week

CMG Pharma (058820), a subsidiary of Cha Biotech, is participating in the 2026 Seoul Beauty Week, held from August 23 to 25 at the Dongdaemun Design Plaza (DDP). The brand is showcasing its film-type inner beauty product, 'PDRN Active', alongside various experiential initiatives.

Founded on the research expertise in medicine, biotechnology, and nutrition, Cha Biotech proposes solutions for slow aging and inner beauty care. During the Seoul Beauty Week, the company is operating an experiential booth dedicated to its flagship product, 'PDRN Active'. The booth theme, 'The Meeting of Films', symbolizes the recording of today's moments through photographic films while managing healthy beauty with oral dissolving films (ODFs).

Visitors at the booth can sample the PDRN Active film at the 'ODF Tasting Bar', allowing them to intuitively experience the product's features such as its dissolving film form and lemon-mint flavor.

Additionally, Cha Biotech is participating in the joint marketing program 'Beauty Bag,' aimed at expanding opportunities for customers, participants of related programs, and domestic and international influencers to experience their products.

Following the official opening ceremony of Seoul Beauty Week on the 23rd, CMG Pharma's booth hosted a visit from Seoul Mayor Oh Se-hoon, along with other dignitaries, who observed the showcased products and booth activities.

CEO Lee Joo-hyung noted that 'Seoul Beauty Week serves as a platform for introducing various K-beauty products and brands to domestic and international consumers and industry stakeholders'. He emphasized that the event will effectively communicate the direction of Cha Biotech's commitment to slow aging and inner beauty care, including the PDRN Active.