Rejuran Cosmetic Enters Singapore Sephora through Olive Young K-Beauty Edit

Rejuran Cosmetic, a premium derma cosmetic brand under Pharmaresearch, is set to expand its reach in the Southeast Asian market with its debut in Singapore's Sephora.

From September 2, the brand will feature as a selected participant in the 'Olive Young K-Beauty Edit,' available in both online and offline Sephora outlets in Singapore. This initiative involves curating K-Beauty brands recognized for their growth potential and competitiveness, facilitating dedicated display spots in Sephora.

Rejuran Cosmetic has been invited to participate in this project due to the competitive edge of its products, based on Pharmaresearch’s patented ingredient, DOT® c-PDRN, and the acknowledged growth potential in global markets. Following its introduction in Sephora USA, this marks another step toward expanding its global distribution footprint.

At Sephora Singapore, Rejuran will showcase ten products including its flagship items, the Rejuran Dual Effect Ampoule and Rejuran Turnover Ampoule. Among these, the Rejuran Skin Protection Mask, which received acclaim at the 2025 Olive Young Slow Aging Awards, and other products from the popular Rejuran Pore Tightening line—comprising ampoules, toner pads, gel masks, and cleansing balms—will also be available.

With this market entry, Rejuran plans to intensify its local marketing efforts until October. It will initiate outdoor advertising connected to its Sephora presence and will participate in a pop-up store, 'Launchpad,' from September 2 to 29 at Sephora locations in major shopping centers Ion Orchard and VivoCity to present the new brand. Additionally, it will join a curation pop-up store at Ion Orchard from October 8 to 14, offering product displays and a skin concern assessment leaflet for customers.

Following its success in June where the Rejuran Dual Effect Ampoule ranked second in the serum category on Southeast Asia's leading e-commerce platform, Shopee, the brand aims to leverage its Sephora entry to transition its online momentum into offline distribution and brand experience, strengthening its position in Singapore's premium derma cosmetic market.

A representative from Pharmaresearch remarked that the Singapore Sephora entry presents an opportunity to transition consumer engagement from an online focus to offline channels. They emphasized ongoing collaboration with global distribution partners and developing strategies tailored to consumer needs and market environments to continuously expand international operations.