UNOVE Partners with Warner Bros. for Powerpuff Girls Collaboration

UNOVE, a K-haircare brand under Wiret, is launching the 'UNOVE Powerpuff Girls Edition' in collaboration with Warner Bros. Discovery Global Consumer Products. This edition embodies the lively energy and unique character of the Powerpuff Girls, known for their story which began airing in 1998 on Cartoon Network, featuring three sisters with distinct abilities battling villains.

The 'Powerpuff Girls' have been beloved by fans worldwide thanks to their strong yet lovable characters and cheerful narrative. UNOVE reinterprets this vibrant energy through its own lens. This edition marks UNOVE's first IP collaboration, combining the 'Super Power' theme of the Powerpuff Girls with UNOVE's powerful repair benefits to unveil the 'Super Powerful Repair' message.

The collaboration includes three bestselling hair care products, featuring UNOVE's representative product, the 'Deep Damage Repair Hair Mask,' which has won the Olive Young Awards for hair care for four consecutive years, as well as a hand cream and hair perfume, totaling five unique items in the 'UNOVE Powerpuff Girls Edition.'

Available exclusively for September, these five products can be found online and in-person at Olive Young starting August 25. The product packaging showcases iconic character designs, augmented by special merchandise inspired by each character's personality. This includes practical items like a hair mask squeezer and trendy keychains, designed to attract fans.

Additionally, to enable consumers to experience the 'Super Powerful Repair' firsthand, UNOVE will run a popup store. This store will be operational from August 30 to September 30 at the Olive Young locations in Hongdae Town and Central Myeongdong Town. The popup at Olive Young Hongdae Town will feature a lucky draw along with various in-store experience promotions, while the Central Myeongdong location will offer limited gifts to purchasing customers, showcasing differentiated benefits at each store.