LUNA Launches 'NO.1 Concealer' Moving Popup Campaign

Makeup brand LUNA is set to operate a moving popup campaign themed 'NO.1 Concealer' from August 29 to 30 in Seoul's Seongsu and Myeongdong areas, expanding offline touchpoints with consumers.

This moving popup is designed to allow consumers to experience LUNA's flagship product, the concealer, firsthand and participate in various events. The first popup will take place on August 29 at Seongsu AK Valley, located at 76 Yeonmujang-gil, Seongdong-gu, with the event moving to in front of Exit 7 of Myeongdong Station on August 30.

Attendees will have the opportunity to test LUNA's main products, including the 'Long Lasting Tip Concealer Cover Fit EX' and 'Long Lasting Conceal Cushion' at dedicated experience zones. Additionally, visitors who try the products will receive mini versions of upcoming tint and blusher products, allowing them to preview new offerings. Furthermore, popup visitors will receive LUNA tarpaulin bags and balloons, and a roulette event will offer various LUNA full-size products, including concealers, cushions, powder packs, and lip glosses as prizes.

On August 30, LUNA will hold a purchase validation event in conjunction with Olive Young's September sale kickoff. Customers who purchase LUNA products at Olive Young on the event date and validate their purchase will receive additional LUNA products, creating a special promotional benefit linked to the sale.

A LUNA brand representative stated, 'This moving popup is a platform for consumers to experience the expanded 20 colors and performance of our flagship concealer, enabling closer engagement with the brand.' The representative also noted plans to enhance consumer interactions through various experiences and events in key areas like Seongsu and Myeongdong, as well as raise awareness of LUNA products by leveraging benefits associated with the Olive Young sale.