Nuegray Wins 'Cheek Makeup' Category at 2026 Brand Awards

Nuegray has announced its victory in the 'Cheek Makeup' category at the 2026 Brand Awards, held on the 1st of this month at the Shilla Hotel in Jangchung-dong.

Organized by the Korean Consumer Brand Committee, and supported by the Korea Consumer Forum, Korea Economic Daily, and Campaign Insight, the Brand Awards is the largest domestic award for recognizing brands that have garnered significant love over the year.

The committee introduced the 'Cheek Makeup' category for the first time this year, with a total of 8 brands competing fiercely for the top spot. Nuegray emerged as the final winner, achieving high scores through online voting and one-on-one telephone surveys, marking it as both the winner and the first-ever recipient of this award.

A key contributor to this achievement is the 'Semo Tap Cheek.' This product features an easy blending formula that seamlessly melts into the skin upon application, addressing common drawbacks of traditional cream blushers, such as clumping or unevenness.

The product promises a luxurious glow without stickiness, enhancing facial volume with each gentle tap. Furthermore, it supports skin health by incorporating skincare ingredients like ceramides and bakuchiol, ensuring a dual function of makeup and skincare.

Available in a range of 7 shades suitable for warm, cool, and neutral skin tones, the Nuegray Semo Tap Cheek is versatile for both standalone use and blending, which the brand identifies as a significant factor in its popularity.

Looking ahead, Nuegray plans to accelerate the expansion of its blusher category, including additional shades for the Semo Tap Cheek.