Sulwhasoo Launches Global Campaign to Celebrate 60 Years of Jaum Balancing Cream

Sulwhasoo, a global luxury beauty brand pursuing holistic beauty, is launching the global campaign 'Beauty Crafted in Time' to celebrate the 60th anniversary of its Jaum Balancing Cream.

This campaign highlights the values of Jaum Balancing Cream and Sulwhasoo's 60 years of ginseng research heritage. The brand's exploration of ginseng began in 1966 with the world’s first ginseng cosmetic, ABC Ginseng Cream, and has evolved into the current flagship anti-aging product, Jaum Balancing Cream.

The slogan 'Beauty Crafted in Time' reflects Sulwhasoo's brand philosophy that true beauty is created through the accumulation of time. This campaign aims to connect the journey of Sulwhasoo's 60 years of ginseng research with the value of the time each customer builds in their own lives.

As part of this campaign, Sulwhasoo will implement various customer experience programs in major global markets, including China, Singapore, the United States, and Korea. In China, there will be a brand pop-up that allows customers to directly experience Jaum Balancing Cream and the brand's ginseng research heritage. Singapore will host events introducing the brand's philosophy and research stories to global media and KOLs, while the U.S. and Korea will feature cultural pop-up exhibitions in collaboration with global artists to communicate the campaign message.

Jaum Balancing Cream is a representative anti-aging product developed based on Sulwhasoo's extensive ginseng research and skin science. Its key ingredient, 'Ginsenomics™,' helps care for skin elasticity and reinforces the skin's natural strength, contributing to the creation of a 'densely revitalized skin.' Sulwhasoo proposes a 'Skin Longevity' perspective with Jaum Balancing Cream, aiming for the maintenance of healthy skin conditions beyond mere temporary improvements.

A representative from Sulwhasoo stated, 'The 60th anniversary of Jaum Balancing Cream is a meaningful milestone that reflects not just a product launch but the value and achievements of Sulwhasoo's long-standing ginseng research. We hope this campaign allows more customers to discover the worth of Jaum Balancing Cream and the significance of beauty created within their own time.'